Keys to Google’s Search Engine Optimization

SEO Mobile

Tips for beginners to optimize their sites for search engines for search results on Google to enable users reach you online.

The keys to ranking higher in Google’s search engine is for you to be descriptive, be complete, be topical, keep your site up to date, use text, get referrals and you may consider hiring a professional. 
  1. Be descriptive: Use accurate, descriptive titles for your pages. We recommend putting different topics, products, or services on different pages, one topic (or closely related set of items) per page.
  2. Be complete: Mention everything that you have to offer. Google is smart, but we can’t guess what you don’t tell us.
  3. Be topical: Update your content to account for seasons, trends, or new offerings. For example, if you run an ice cream store that also sells hot chocolate, be sure to feature your ice cream in the summer, and your hot chocolate (or coffee, or sandwiches) prominently in the winter, when people won’t be looking for ice cream stores. If a new trend starts for kiwi ice cream and you have it in your store, feature it prominently.
  4. Keep your site up to date: If you haven’t updated your site since 1925, it’s time to remove the references to Calvin Coolidge in your current events blog.
  5. Use text: Don’t put all your site content or page titles only in images, video, or other non-text formats that Google understands less well than text. If you use a graphic for your site name, include the name in the page text as well.
  6. Get referrals: Have your site mentioned in useful places online. See if you can get into your local online news sites, or in any other appropriate resources.
  7. If you think your site needs more help than you can provide, consider hiring a professional.
Source: Google

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